Grain (WIP)
Discipline
2D Cel Animation, Motion Design, Logo Design, Art Direction, Logo Identification, Speculative Branding
Role
Director, Animator,
Audio
Slivovitz by Cristobal Tapia de Veer
Programs Used
TVPaint, Toon Boom Harmony, Adobe Creative Suite
2D Cel Animation, Motion Design, Logo Design, Art Direction, Logo Identification, Speculative Branding
Role
Director, Animator,
Audio
Slivovitz by Cristobal Tapia de Veer
Programs Used
TVPaint, Toon Boom Harmony, Adobe Creative Suite
The production for this short logo ident started during my time at OCAD University. It was made for a motion design course instructed by Karen Justl. We were assigned to introduce and reveal a logo over time.
A made up food produce company “Grain” decided to rebrand under new leadership. A new logo has been commissioned to establish that arrangement. This is the brand launch video.
Production on hold
Creating and brainstorming ideas for the logo with sketches and concepts in Adobe Illustrator.
Design Process Design Process Final logo design
Later, I decided to stylize the characters to give them more appeal.
Select backgrounds drawn and designed in Photoshop.
Select backgrounds drawn and designed in Photoshop.
A look into the different steps of making the short ident. Initially used Toonboom Harmony for animation and switched to TVPaint. Compositing and editing in After Effects and Premiere Pro. This is not the final look.
Rough Animation Clean-Up Animation Colour Block in
Rough Animation Clean-Up Animation Colour Block in