Daraobong Ekpo

2D Animator



Grain
Logo Ident Design Project
(2023)

Role
Story, Direction & Animation

Audio
Slivovitz by Cristobal Tapia de Veer

Programs Used
Toonboom Harmony, Adobe Creative Suite
Production on hold


ObjectiveThe production for this short logo ident started during my time at OCAD University.  

It was made for a motion design course instructed by Karen Justl. We were assigned to introduce and reveal a logo over time.
SynopsisA made up food produce company named “Grain” decided to change directions under new leadership.  A new logo has been commissioned to establish that arrangement. This is the brand launch video.

Pre-Production

Creating and brainstorming ideas for the logo with sketches and concepts in Adobe Illustrator.
Design Process
Design Process
Final logo design
After developing the designs, each sequence for the short was storyboarded in Adobe Photoshop.


First version of the storyboard


Later, I decided to stylize and design the characters to be more appealling.

Production

Select backgrounds drawn and designed in Photoshop.




Animation Breakdown
A look into the different steps of making the short ident. I used Toonboom Harmony for animation and After Effects for compositing.
Rough Animation
Clean-Up Animation
Colour Block in
Final Composite

Rough Animation
Clean-Up Animation
Colour Block in
Final Composite

Rough Animation
Clean-Up Animation
Colour Block in
Final Composite