Grain
A made up food produce company “Grain” decided to rebrand under new leadership. A new logo has been commissioned to establish that arrangement. This is the brand launch video.
2023
Role
Story, Direction & Animation
Audio
Slivovitz by Cristobal Tapia de Veer
Programs Used
TVPaint, Toon Boom Harmony, Adobe Creative Suite
Pre-Production
Creating and brainstorming ideas for the logo with sketches and concepts in Adobe Illustrator.
First version of the storyboard
Production
Select backgrounds drawn and designed in Photoshop.
Animation Breakdown
A look into the different steps of making the short ident. Initially used Toonboom Harmony for animation and switched to TVPaint. Compositing and editing in After Effects and Premiere Pro. This is not the final look.